The purpose of the Florida travel guide is to inform the reader about general information they may need to know whilst they are away. For example the directory, this gives the reader important contact information that they might need whilst they are abroad, it is easy to find, so they do not need to waste time finding what they are looking for. Travel writing and guide books generally use directory's so that the readers can find useful contact information.
Bold clear subtitles are used throughout the Florida travel guide. The use of bold and clear subtitles makes what the reader is looking for easier to find. The bold clear subtitles are at the top of each collum which separates the writing apart about different subjects. This clear and easy layout is used throughout travel writing and guide books/
Symbols and badges are commonly used throughout guide books and travel writing. For example a disabled badge, this makes the disabled section of the Florida travel guide easier to find. Travel writing and guide books use symbols and badges to indicate where something is within the piece of text.
The top section of writing in the Florida travel guide uses a mixture of facts and opions. Persuading and hyperbole language is also used within the piece of text. For example 'ultimate family vacation destination.' The use of this type of language in the top section of text in the Florida travel guide, is to try to make the reader want to go to this destination and find out more about the place.
The rest of the text is mainly facts. Informing the reader about what there is to do at this certain destination. They include opening times, different information about different age groups and for travelers with disabilities. This is typical writing for travel writing and guide books. Facts get the point across clearly and quickly, which is what the reader is going to want whilst they are away instead of having to read through writing that is unnecessary, that they do not need to know about or want to know about.